TD

Elevating Web Analytics for TD Insurance Products in North America

TD Insurance, a key player in the North American insurance market, recognized the need to enhance its online presence and optimize the customer experience. To achieve these goals, the organization focused on a comprehensive web analytics project specifically tailored for TD Insurance products in North America.

Project Objectives:

1. Website Performance Analysis:

   • Approach: Utilizing Google and Adobe Analytics, the team involved a meticulous analysis of the insurance products’ website performance.
   • Key Activities:
     • Examined user journeys to identify high-traffic areas and potential bottlenecks specific to insurance product pages.
     • Analyzed page load times, bounce rates, and user engagement metrics for optimization opportunities related to insurance content.
     • Implemented custom event tracking to capture interactions relevant to insurance product inquiries.

2. Customer Segmentation for Marketing Strategy:

   • Approach: The team aimed to enhance marketing campaigns’ effectiveness by understanding customer segments for insurance products.
   • Key Activities:
     • Conducted customer segmentation analysis to identify distinct user groups interested in insurance offerings.
     • Aligned marketing strategies for insurance products with specific segments to personalize content and promotions.
     • Utilized analytics insights to tailor campaigns for targeted impact in the insurance domain.

3. Tag Audits and Analytics System Monitoring:

   • Approach: Ensured the accuracy and reliability of data specific to TD Insurance through regular tag audits and system monitoring.
   • Key Activities:
     • Conducted periodic tag audits to guarantee proper implementation and tracking of key metrics related to insurance product interactions.
     • Monitored the performance of the analytics system for insurance products, addressing any discrepancies or anomalies promptly.
     • Implemented measures for data integrity and security, particularly crucial in the insurance sector.